McDowell’s No.1 Reserve Whisky 750ml
McDowell’s No.1 Reserve Whisky was launched in 1968, and is a blend of imported scotch and Indian malt whiskies McDowell’s No.1 whisky is sold in several countries apart from India, including Africa, Canada, the Far East, Japan, the Middle East and the United Arab Emirates.
McDowell’s No.1 Diet Mate, which the company claims is the world’s first diet whisky, is a variant of McDowell’s No.1 whisky. McDowell’s No.1 Diet Mate was launched in 2006. It is sold in pint, nip, quartz, and 750 ml bottles, at a cost 5% higher than McDowell’s No.1 whisky. The product was initially launched in Mumbai and Thane, but later expanded to other markets. Debashish Shyam, then General Manager (Marketing) of UB Group Spirits Division, stated that “Diet Mate is not a low-calorie whisky but has ingredients that increase metabolism.